Star MarketingOps

Case Studies

Illustrative engagements across Singapore and Southeast Asia

To protect client confidentiality, we describe engagements by industry and business type rather than by name. Figures below are illustrative ranges based on past engagements and are not guarantees of future performance.

Illustration representing a food and beverage chain's growth through digital marketing
Regional F&B Chain

Rebuilding local search visibility across a multi-outlet chain

Challenge

A multi-outlet food and beverage chain had inconsistent Google Business listings, weak local SEO, and no coordinated paid search presence, resulting in competitors ranking above them for their own outlet locations.

Approach

We standardised and optimised location listings, rebuilt on-page SEO for outlet and menu pages, and layered in a targeted local Google Ads programme aligned with peak ordering hours.

Outcome

Over a 6-month engagement, the client saw a meaningful increase in direction requests and online ordering enquiries tied to local search, alongside more consistent visibility across outlet locations.

Improved local visibility More online orders 6-month engagement
Illustration representing a B2B SaaS startup's marketing growth
B2B SaaS Startup

Building a paid and content pipeline for a Series A software company

Challenge

A post-Series-A SaaS company had budget to spend on demand generation but no structured content or paid search programme, and their existing Google Ads account had high spend with poor lead quality.

Approach

We rebuilt the Google Ads account structure with tighter keyword match types and negative keyword lists, and launched a content programme targeting mid-funnel search terms relevant to their buyer persona.

Outcome

Across the engagement, the client saw a reduction in cost per qualified lead alongside a steady increase in demo requests attributed to organic content, supporting a healthier overall customer acquisition cost.

Lower cost per qualified lead More demo requests 9-month engagement
Illustration representing a home and living e-commerce brand's growth
Home & Living E-commerce Brand

Rebrand and web rebuild ahead of a regional expansion

Challenge

A home and living e-commerce brand had an outdated visual identity and a slow, difficult-to-manage website just as it prepared to expand into new Southeast Asian markets.

Approach

We led a brand identity refresh, then designed and built a new e-commerce site optimised for mobile shopping and page speed, alongside a content and social calendar supporting the regional launch.

Outcome

Following launch, the brand saw improved on-site conversion rate and a lift in average session duration, alongside positive qualitative feedback on the refreshed brand identity from existing customers.

Improved conversion rate Faster site performance 4-month project
Illustration representing a B2B professional services firm's growth
B2B Professional Services Firm

Establishing thought leadership and inbound lead flow

Challenge

A professional services firm relied almost entirely on referrals for new business and had no organic search presence or structured content to support inbound enquiries.

Approach

We developed a content marketing programme built around the specific questions prospective clients were searching for, paired with foundational technical SEO improvements to the firm’s existing website.

Outcome

Over the course of the engagement, the firm began generating a consistent stream of inbound enquiries through organic search, supplementing its existing referral pipeline rather than replacing it.

New inbound enquiry channel Growing organic visibility 12-month engagement

Case studies describe illustrative, anonymised engagements and reflect typical directional outcomes. They are not guarantees of results for future clients; outcomes depend on your industry, market conditions, budget, and starting position.

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