About Star MarketingOps
Built in Singapore, for Singapore’s SMEs
We started Star MarketingOps because too many good local businesses were being outbid, outranked, and out-marketed online by competitors with bigger budgets but not necessarily better products. We exist to close that gap.
Our Story
From a two-person consultancy to a full-service team
Star MarketingOps was founded in Singapore by a small team of search, paid media, and design practitioners who kept seeing the same problem: local SMEs and growing enterprises had real budgets for marketing, but were spending them on agencies that treated every client the same way — templated strategies, thin reporting, and channels managed in silos.
We built Star MarketingOps around a different premise: that a Singapore-based team with direct knowledge of the local market, paired with disciplined execution across SEO, paid media, content, and design, can help SMEs compete against much larger players online. That premise still guides every engagement we take on today, whether it’s a hawker chain expanding delivery reach or a B2B software company entering new Southeast Asian markets.
We are intentionally selective about client load per strategist, because marketing strategy that gets diluted across too many accounts stops being strategy at all.
What We Value
The principles behind how we work
Outcomes over vanity metrics
We prioritise metrics that connect to your business — qualified leads, bookings, and revenue signal — over impressions and follower counts alone.
Transparency by default
You see what we’re doing, why, and what it costs. No hidden markups on ad spend, no black-box reporting.
Local context matters
Singapore and Southeast Asian consumer behaviour, language nuance, and platform habits shape every strategy we build.
Integrated, not siloed
SEO, paid media, content, and creative are planned as one system so channels reinforce each other rather than compete.
Our Team
A small, senior team you’ll actually work with
Every client works directly with the specialists running their account — not a rotating cast of junior account managers. These are illustrated profiles representing our core team roles.
Mei Ling Tan
Head of Strategy & Client Partnerships
Leads account strategy and translates business goals into channel plans. Background in performance marketing across Singapore and Malaysia.
Arjun Nair
Paid Media & PPC Lead
Manages Google Ads and paid social strategy, with a focus on conversion tracking accuracy and budget efficiency.
Nur Aisyah Rahman
SEO & Content Lead
Runs technical SEO audits and content strategy, with particular focus on regional search behaviour across Southeast Asia.
Daniel Ong
Creative & Web Design Lead
Leads branding and web design projects, from identity systems to conversion-focused website builds.
Want to know how we’d approach your business?
Book a free strategy call and tell us about your goals — we’ll tell you honestly whether we’re the right fit.